Research & Intelligence
Spyfu
Competitor Intelligence
Monthly cost
$39/mo
See exactly which keywords competing practices rank for and where their traffic comes from.
Why it's worth your consideration
Why Spyfu for DIY?
- Cheapest way to see what's working for the practice down the street.
- Solid paid-search spy — you can see which Google Ads keywords competitors are bidding on and what copy they use.
- Historical data goes back years, which is useful for spotting long-term trends in your niche.
The honest part
The learning curve nobody mentions
Setup time
1 hour
Time to real proficiency
10–15 hours
What you need before you even start
- Clear list of your top 3–5 local competitors
- Ability to separate signal from noise in keyword data
- Context on which keywords map to real revenue for your practice
The reality check
Spyfu is the easiest of the research tools to pick up, but the data is noticeably noisier than Semrush or Ahrefs. You'll see keywords your competitors are 'ranking for' that in reality drive no revenue. Without experience, it's easy to chase the wrong things.
How we use it
What Spyfu looks like in professional hands
For the clients we run growth for, here's what a typical month of Spyfu usage looks like:
- 1Monthly competitive audits to see what strategies local competitors are testing
- 2Pre-campaign PPC spy to borrow proven ad copy and keyword sets
- 3Quarterly historical trend analysis to spot rising procedures in the market
The bottom line
Or — just let us handle it.
Spyfu alone won't tell you what to do — it'll just tell you what competitors are doing. Turning that into a plan is the hard part, and the part that actually moves revenue.
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